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“Is bronchitis contagious?” and “How many calories should I eat” were both top Google health searches between January and November last year. Last year around 1 in 20 Google searches were health-related.
The age of the ‘on demand’ consumer has inspired a lot of discussion in recent years. Many industries have undergone a sharp and drastic period of change led by digital innovations.
The question then arises: Does healthcare understand the ‘on demand’ consumer?
Read the blog post by Pieter Nota, CEO Personal Health Businesses and Chief Marketing Officer, Royal Philips.