September 1, 2016
Philips announces Heart Health program for adults with lifestyle-induced risks of cardiovascular disease
Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) today announced a range of new products that empower consumers to stay healthy, live well and enjoy life.
One such innovation is Philips Heart Health, a new app-based behavior change program for adults with lifestyle-induced risk factors for cardiovascular disease. Available next year in the US, Heart Health has been created to help improve users’ cardiovascular health with a personalized plan that coaches them to increase physical activity levels, adopt a healthy diet, achieve better sleep regularity, recognize stress triggers and improve their body mass index (BMI).
Heart Health has been designed by cardiologists, medical domain experts, behavior change experts and lifestyle coaches. It works by identifying triggers and barriers for change and offers personalized, behavior change guidance in small, simple steps, responding to users’ progress along the way. It comprises of a 24 week program with the first 16 weeks helping to improve behaviors and learn new skills, and the last 8 weeks assisting in sustaining the new healthy habits. Philips’ research shows that the last 8 weeks are when people’s habits tend to lapse.
Users are asked a series of questions up front and devices are used to assess health and behaviors so that the program can be tailored to their exact needs. Those that complete the program may experience benefits such as; losing weight, increasing activity, feeling more energetic, sleeping better, being able to relax easier, and generally feeling more able to do what they want to do.
Heart Health tracks users’ data by syncing with other Philips connected health products including the Philips health watch, upper arm blood pressure monitor, wrist blood pressure monitor and body analysis scale.
“Cardiovascular diseases (CVDs) are the leading cause of loss of life globally,” said Jørgen Behrens, Business Leader, Personal Health Solutions, Philips. “Most CVDs can be prevented by addressing behavioral risk factors such as unhealthy diet and obesity, physical inactivity, tobacco use, high stress levels and insufficient sleep. Establishing healthy habits can help prevent heart disease but the thought of changing our habits can be overwhelming. The Heart Health program helps users understand the link between their behavior and their health, see how small steps can lead to improved wellbeing and supports them as they take those steps.”
Heart Health is part of Philips’ personal health programs range which represents a new era in connected care by empowering consumers to improve their health through better habits. The program will be subscription based and will be available as a self-purchase as well as offered through employee benefit programs and health insurance. Heart Health will sit within the ‘Prevention’ domain of the Philips health continuum.
Philips at IFA
The Philips Press Conference takes place on September 1 at 12.15pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.ifa.philips.com. Pieter Nota, CEO Personal Health Businesses and Chief Marketing Officer at Philips, will be joined on stage by Chris Worp, Head of Business Group Home from Philips Lighting and Kostas Vouzas, Senior Director Business EMEA at TP Vision.
For further information on the latest Philips innovations at IFA 2016 please visit www.ifa.philips.com, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.
For further information, please contact:
Communications Director, Population Health Management
Tel: +31 627 863 118
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company, headquartered in the Netherlands, is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.