Philips IFA 2012

Berlin, Germany – Philips’ new Avance Airfryer XL is a revolution in home cooking that makes great-tasting fried food and other family favorites with up to 80% less fat . Part of the new ‘Avance’ Collection of high-end kitchen appliances, Philips’ new and improved Rapid Air technology means you don’t just have healthy fried food, but you can also grill, roast and bake a variety of dishes that are tasty, quick and simple – all from the same appliance. The Avance Airfryer XL is a new generation of Philips’ ever-popular Airfryer range.

With more than one million Airfryers sold worldwide, the secret behind its great-tasting food lies in its unique Rapid Air technology – combining rapid and precisely circulating hot air, an optimal temperature profile and unique Starfish design for deliciously crispy food. It’s one-of-a-kind and versatile technology means great tasting, healthier fried foods, but also grilled fish, home-made pizza and freshly baked brownies for desert, all from the same device, making family meals deliciously healthy, quick and stress-free.

Despite its compact size, the new Avance Airfryer XL offers 50 percent more capacity. Coupled with a variety of optional accessories, including an extra large baking accessory and double layer accessory with skewers for tasty grilled kebabs, it couldn’t be easier or faster for busy parents to prepare a wide range of dishes for the family. And to make you even more popular at dinner time, the optimal temperature profile ensures balance between heating power and temperature letting you achieve the perfect consistency for your cakes and muffins for that ‘fresh from the bakery’ great taste, in record time.

Benefitting from a more powerful yet efficient motor, the Avance Airfryer XL also cooks food even faster than its previous model, without the need for turning; so you can sit back, relax and let it do the hard work for you. And if you’re worried about cleaning up afterwards – don’t! Dishwasher-safe parts and non-stick surfaces are all part of the package for easy cleaning. To overcome the odor that traditional frying often creates, there’s also an integrated air filter to diffuse smells and keep your kitchen smelling fresh.

So, let the Philips Avance Airfryer cook up a storm in the kitchen, with up to 80% less fat1. When buying the Philips Avance Airfryer you’ll also receive a recipe book with over 30 recipes for inspiration and you can look online for time-saving tips at www.kitchen.philips.com for more healthy, great tasting recipes that can be enjoyed with all the family.

Notes to editors

• • This product is made in Europe
• • This product comes with a standard two year warranty

Key features:

• • Unique Rapid Air technology – Precisely designed rapid airflow together with unique starfish design and optimal temperature profiles for fried food crispy on the outside and tender on the inside.
• • Also for grilling, roasting and baking your favorite recipes.
• • Digital touch screen controls – With temperature (200 deg) and time controls (up to 199 Minutes)
• • Smart preset for your favorite setting.
• • Ready signal and automatic shut-off feature for peace of mind.
• • 50 percent more capacity to feed a family of 5.
• • 30% faster for your favorite meals quickly.
• • Range of optional accessories including:
  - Double layer accessory with skewers
  - Extra large baking accessory

¹ Compared to fries prepared in a conventional Philips fryer

Product images

For further information, please contact:

Thijs Hoogenboom
Campaign Manager, Domestic Appliances
Tel: +31 627 003 556
Email: thijs.hoogenboom@philips.com

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertaniment and oral healthcare. News from Philips is located at www.philips.com/newscenter.