Philips IFA 2012

Berlin, Germany – Timeless, stylish and modern, the new Mira cordless phone from Philips will stand out in any home. The model features a slim-line, elegant profile in a unique, oval shape. A two-tone dark grey and white finish creates a minimalist effect that complements modern interiors. With this telephone Philips has crafted the perfect combination of form, color and function.

"People who appreciate style and high quality interior design pay attention to even the smallest details," said Nick Dosanjh, Communication, Headphones and Accessories, Philips. "With Mira, we are unveiling a cordless digital phone that captures the imagination thanks to its iconic, minimalist design. The Mira isn’t just a stylish choice – it includes state of the art features, and with its Eco+ mode, which guarantees very low power consumption, it’s also an environmentally conscious choice."

Stylish and user-friendly design
The high gloss casing of the Philips Mira is extremely durable and fingerprint-resistant. The comfortable handset has an ergonomic shape and soft-touch cans, making it easy to use for long conversations. Alternatively, you can take your calls using the hands-free function. Smartly designed, you can place the handset on its cradle either way – it will charge no matter how you place it.

The carefully considered and high-quality design includes white backlight that illuminates the keypad, ensuring effortless and precise operation – day and night. The Philips Mira is ready for its very first call straight out of the box. To keep it neat a smart system in the base unit also means you do not have to worry about trailing cables.

See and hear the difference
Enjoy excellent voice quality for hours thanks to the Philips Mira. Its oval shape encases carefully selected components with tightly controlled tolerances to ensure the best possible sound quality – bringing together years of experience from Philips' sound engineers. Philips’ HQ-Sound technology ensures strong and natural voice reproduction. Thanks to digital sound processing you don’t need to worry about background noise or echoes, and an automatic volume control offsets any unwanted fluctuations in volume.

Mira cordless digital phone

• • Durable, high-gloss housing
• • Comfortable handset
• • White keypad backlight
• • Can be charged facing either way
• • Up to 250 hours standby/16 hours talk time
• • Answering machine with 30 minutes memory capacity (M555 only)
• • Telephone book with 100 entries
• • Exceptional sound quality with HQ-Sound
• • Energy-efficient ECO+ mode
• • Color: white/dark grey

Product images

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For further information, please contact:

Mark Groves
Philips Lifestyle Entertainment
Tel: +31 653 179 850
Email: mark.groves@philips.com

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertaniment and oral healthcare. News from Philips is located at www.philips.com/newscenter.