Philips IFA 2013


September 5, 2013


Philips unveils the new Sonicare DiamondClean Black Edition at IFA 2013


Berlin, Germany – Philips reveals an exciting addition to its Sonicare portfolio at IFA, the new Philips Sonicare DiamondClean Black Edition, as part of an ongoing commitment to improving people’s lives through meaningful innovation. The first black toothbrush in the range will take sonic tooth brushing to its most stylish and sophisticated level yet.


The Philips Sonicare DiamondClean Black Edition is clinically proven to remove up to 100% of plaque from hard-to-reach places and to improve gum health in only two weeks.ii It is also clinically proven to whiten teeth in one week, and its gentle technology actually protects against abrasion and gum recession to help reduce sensitivity.


The Philips Sonicare DiamondClean Black Edition uses sonic technology to produce a powerful dynamic cleaning action for a difference users can see and feel. It is gentler than a manual or an oscillating toothbrush, helping to keep your teeth stronger and healthier for longer. Philips Sonicare’s patented sonic technology gently whips toothpaste and saliva into an oxygen-rich foamy liquid and directs it between and behind teeth, even under the gum line, where plaque bacteria flourish.


So now is as good a time as any to give your teeth the celebrity treatment and switch to Sonicare to really experience the difference.
The brush is able to deliver a unique whole mouth clean thanks to its five bespoke brush modes that allow users to tailor their brushing according to their needs, as well as their dental professional’s advice. The brush modes range from:


  • Clean – the standard mode for a whole mouth clean
  • White – removes surface stains to whiten teeth
  • Polish – brightens and polishes teeth to bring out their natural brilliance
  • Gum Care – gently stimulates and massages gums
  • Sensitive – an extra-gentle mode for sensitive teeth

Brilliant cut
The Philips Sonicare DiamondClean Black’s brush heads sport a diamond-cut tuft formation to provide users with a more efficient brushing experience. The uniquely designed diamond bristle heads have 44% more bristles than Philips’ standard sized ProResults brush heads, providing users with both superior plaque removal and whiter teeth. The heads come in two sizes, Standard and Compact (for focused cleaning in areas of special need, for orthodontic patients and for those with smaller mouths).


Highly charged
When travelling or on the go, Philips Sonicare DiamondClean Black Edition users can keep their brush fully charged using a revolutionary USB travel case which can be plugged into a laptop computer – however as the brush holds three weeks charge only the most seasoned traveler need avail themselves of this technologically advanced feature.


DiamondClean Black’s chrome base also features a unique charging glass, as well as the latest in conduction technology to charge the toothbrush as it rests in the glass – making it stylish enough to display in the most fashion-forward bathroom.


The Sonicare DiamondClean range is not only Philips’ most advanced yet, it’s also their most simple and stylish. DiamondClean Black’s power handle has a ceramic finish and a chrome accent ring that highlights the elegant neck of the brush. The technology in the handle is hidden so that the sleek matt black finish of the brush is uncluttered by electronic visual displays. Only when the simple on button is pressed are the brushing modes illuminated to reveal the array of options. These are then simply selected by scrolling down using a one button action.


The new Philips Sonicare DiamondClean Black will be available from October 2013 in a selection of stores worldwide.


For more information about the Philips Sonicare DiamondClean Black Edition visit www.sonicare.com


For further information on the latest Philips innovations from IFA 2013 visit www.ifa.philips.com.


Product images



For further information, please contact:


Gonzalo Condés de Bethencourt
Philips Consumer Lifestyle
Tel: +31 612 15 45 39
Email: gonzalo.condes@philips.com


About Royal Philips Electronics

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.