IFA 2008
Philips unveils second generation Aurea LCD TV rangeAugust 28, 2008Berlin, Germany – Philips proudly presents the next generation of Aurea FlatTVs at IFA 2008. The new range features a number of aesthetic and technical improvements over the first generation of Aurea FlatTVs. These iconic, design-led masterpieces feature even more cutting-edge technology than before, delivering the most immersive and cinematic home TV viewing experiences possible. The new Aurea range consists of two screen sizes – 37" and 42". Other key product improvements within the 2008 Aurea LCD TV range include:
“Philips has implemented various improvements based on extensive consumer feedback and recommendations received since launching the first Aurea LCD TV in 2007. The new Aurea range has unrivalled levels of functionality, a stunning design with a full-glass front, and offers consumers a unique entertainment experience in their living room,” said Des Power, Senior Vice President Television, Philips Consumer Lifestyle.
Key features of the new Aurea LCD TV range 100Hz Clear LCD creates extreme motion sharpness for clear and vibrant images even with fast on-screen motion. The Double Frame Rate Insertion works with a high 100Hz refresh rate. It increases the sharpness of motion reproduction to more than twice that of conventional LCD, resulting in a performance with a response time of 2 milliseconds – the fastest LCD refresh rate in the world. Extensive feedback has shown that consumers want LCD flat TVs with a high level of contrast and most vibrant images. Philips advanced video processing combined with unique extreme dimming and backlight boosting technology results in vibrant images. Dynamic Contrast increases the contrast with excellent black level and accurate rendition of dark shades and colors. Philips invented Perfect Natural Motion to eliminate juddering effects that are visible with movie based picture content. Perfect Natural Motion estimates motion in the picture and corrects juddering movements in both broadcast and recorded movie material (such as DVD and Blu-ray Disc). Perfect Natural Motion results in even smoother and quieter pictures with excellent sharpness. Perfect Natural Motion removes judder from SD and HD pictures without generating halos. Enjoy the exceptional picture quality of Full High Definition TV signals of HD sources like HDTV broadcast, or Blu-ray DVD. HD ready 1080p is a protected label that offers picture quality far beyond that of ordinary HD Ready. It conforms to strict standards laid out by EICTA to offer a Full HD screen that displays the benefits of resolution and picture quality of a Full HD 1920x1080p High Definition TV signal. The Pixel Perfect HD Engine creates crystal clear, vibrant colors with realistic natural-looking skin tones. The powerful 17-bit Color Booster technology pumps out a mesmerizing 2,250 trillion colors, producing brilliant life-like images.
For more information please contact your local Philips press officer or:Philips Consumer LifestyleKaty Hartley, Product PR Director Television Tel: +31-6-22232801 Email: katy.hartley@philips.com About Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
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