IFA 2008
Philips introduces the new LightFrame™ Monitor to reduce eye-strain and fatigueAugust 28, 2008Berlin, Germany – Philips builds on a long tradition of putting extraordinary technology and meaningful innovation to work by introducing the LightFrame™ Monitor. At the forefront of cutting edge technology, LightFrame™ is the first LCD monitor available worldwide that is proven to reduce eye fatigue. With a simple press of a single button, LightFrame™ surrounds your LCD monitor. Philips LightFrame™ works by emitting a cool blue light from the monitors frame. Scientifically proven, this blue glow gives users a greater sense of well being as they become more relaxed and have less eye fatigue. LightFrame's blue light stimulates the visual senses and improves concentration even after long hours spent in front of a computer screen. The specific efficacy of the LightFrame™ monitor was validated in an academic study at the University of Groningen in the Netherlands under the direction of Professor Dr. A. Johnson. The study concluded: “…a significant proportion of people performing computer tasks prefer working with Philips LightFrame™ compared to working without it. The common reason given for their preferences is that LightFrame™ helps them concentrate and makes them feel less tired and more rested...” Scientists clearly acknowledge the relationship between blue light and neurological receptors that transmit signals for setting our biological clocks to the brain. Researchers looking to lessen the results of jet lag found that light plays a major role in the body's sense of well-being. Among other learned groups, the American Psychiatric Association has endorsed light therapy for mental maladies associated with the seasonal depression caused by darker winter days. Subsequent research indicates that blue light relieves fatigue, promotes concentration and fosters alertness. “Our research with consumers showed us that many people want an LCD monitor that helps keep them refreshed, alert and free from eye-strain, a complaint associated with long hours spent in front of the computer screen. As a result Philips combined its industry-leading lighting technology with its display expertise to create the LightFrame™ LCD monitor” explained Bob Kobes, Vice President, Philips IT Displays. The 220XW9, Philips LightFrame™ is a 22-inch widescreen LCD monitor, designed in piano white to compliment a modern and stylish home décor. In addition, the 220XW9 is packed with outstanding features such as Phillips’ SmartImage, a response time of 2ms and 12000:1 dynamic contrast ratio, all contributing to an outstanding LCD display performance. Furthermore the monitor is equipped with an auto picture format button that enables the user to switch between widescreen and 4:3 ratios for maximum enjoyment regardless of displayed media’s native format. The Philips 22-inch widescreen LightFrame™ LCD monitor will be available in selected markets in November 2008.
For more information please contact your local Philips press officer or:Philips Consumer LifestyleKaty Hartley, Product PR Director Television Tel: +31-6-22232801 Email: katy.hartley@philips.com About Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
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